Post by account_disabled on Jan 9, 2024 6:50:01 GMT
The acceleration of online shopping worldwide underlines the urgency of ensuring that all countries can take advantage of the opportunities offered by digitalization , and the Covid-19 health crisis has led to the establishment of a world that is practically digital . In this way, the changes we make now will have lasting effects on the economy but, beyond worrying about recovery, we must look for ways to adapt to this new reality in which social distance and technology are the protagonists. According to data collected by the digital marketing agency Estudio34 and a recent report by the consulting and technology company, IBM, the forced closure of stores and their reopening with strict measures has not only caused a boom in ecommerce (electronic commerce), but has accelerated the change in physical stores in approximately 5 years , and consumers who buy online continue to increase, both in quantity and frequency.
What strategies to follow? The Spanish subsidiary of the RAJA Group has seen this year as an opportunity to create new packaging and equipment solutions , as well as to distribute products related to the Email Data prevention of Covid-19, which has allowed it to offer an unprecedented service to customers and companies from all sectors, thus generating a Success Story due to the digital strategy followed together with the Estudio34 agency. “Expanding and developing the product offering and making it affordable through the web to have stock in response to the demand received, as well as carrying out digital campaigns has even allowed us to increase sales,” says Montse Guerrero, Marketing Manager of RAJA . He also assures that “now more than ever we should focus on agile processes that help generate more in less time to be effective” and, along the same lines, he adds that “it is important to be very fast and offer fewer margins to what we implement.” , so that, if we try something and it doesn't work, we move on to another strategy so as not to waste time.”
Rethink the role of stores by developing shopping experiences and using advanced retail solutions; revitalize customer engagement through artificial intelligence message delivery; or reinventing supply chains , are some of the technological solutions that can be implemented by those companies and businesses that want to survive the forced and accelerated momentum of this digital transformation. The big fish eats the little one but... there are options! Realistically, those who do not have the purchasing and shipping capacity like Amazon , who has naturally benefited from the change, obtaining record profits and sales growth of 40%, will have to consider an omnichannel change to remain competitive in the new and future environment . This way, they can drive traffic to buy online and pick up in store (or partner businesses if they don't have their own stores), or offer an expanded set of shipping services from the store. Will Renedo, CEO of Estudio34 , comments that “the growth of ecommerce due to the pandemic has set a very high bar and is already considered benchmark growth.”
What strategies to follow? The Spanish subsidiary of the RAJA Group has seen this year as an opportunity to create new packaging and equipment solutions , as well as to distribute products related to the Email Data prevention of Covid-19, which has allowed it to offer an unprecedented service to customers and companies from all sectors, thus generating a Success Story due to the digital strategy followed together with the Estudio34 agency. “Expanding and developing the product offering and making it affordable through the web to have stock in response to the demand received, as well as carrying out digital campaigns has even allowed us to increase sales,” says Montse Guerrero, Marketing Manager of RAJA . He also assures that “now more than ever we should focus on agile processes that help generate more in less time to be effective” and, along the same lines, he adds that “it is important to be very fast and offer fewer margins to what we implement.” , so that, if we try something and it doesn't work, we move on to another strategy so as not to waste time.”
Rethink the role of stores by developing shopping experiences and using advanced retail solutions; revitalize customer engagement through artificial intelligence message delivery; or reinventing supply chains , are some of the technological solutions that can be implemented by those companies and businesses that want to survive the forced and accelerated momentum of this digital transformation. The big fish eats the little one but... there are options! Realistically, those who do not have the purchasing and shipping capacity like Amazon , who has naturally benefited from the change, obtaining record profits and sales growth of 40%, will have to consider an omnichannel change to remain competitive in the new and future environment . This way, they can drive traffic to buy online and pick up in store (or partner businesses if they don't have their own stores), or offer an expanded set of shipping services from the store. Will Renedo, CEO of Estudio34 , comments that “the growth of ecommerce due to the pandemic has set a very high bar and is already considered benchmark growth.”
