Post by account_disabled on Feb 25, 2024 10:35:06 GMT
Well yes, today I'm talking to you about banks and social media. A topic that until a few years ago in Italy was almost taboo: its importance in the banking world was understood, there was a desire to be present on social media, but without letting people know too much. The idea of transparency, loyalty, dialogue and listening to customer needs, essential components and values now for those who want to be on Social Media, still made people tremble. But apparently today things have changed a bit. A few days ago I was in Milan where the second edition of the Dimensione Social & Web conference was held at the Abi Congress Centre, an AbiEventi event dedicated to social media, the web and the innovative communication and marketing tools provided by the internet and from social networks.
For the complete program, following is the link to Chinese Student Phone Number List the official event page Aimed mainly at the banking and financial world, this event saw important guests from the Italian Digital panorama and excellent speakers (including, just to name a few, Oscar di Montigny, Massimo Giordani, Andrea Albanese, Francesco Morace ) who presented updated data and scenarios to 2015, opening an important discussion on the impact that social media, internet, digital transformation, content marketing and 2.0 logics are having on customers and companies , and not only in the financial and banking sector. The topics covered during this day, as anticipated, were many and some were very stimulating.
From behavioral sociology, to the analysis of changes in neurological processes, to the "natural" process of destruction of millennials; from social engagement to new paradigms of communication and social enterprise; from the in-depth analysis of Big Data for customer care and integrated relationships, to integrated communication and branded content, without neglecting the reputation factor; from social media policy and privacy to the proposal of a social media competence center for companies. There was a lot of talk about innovation and strategic approaches to web 2.0 , but there was also no lack of field experiences, testimonies and success stories of Italian and foreign companies and banks (from Telecom Italia to Eni, from UBI Banca to BPER Bank and Deutsche Bank).
For the complete program, following is the link to Chinese Student Phone Number List the official event page Aimed mainly at the banking and financial world, this event saw important guests from the Italian Digital panorama and excellent speakers (including, just to name a few, Oscar di Montigny, Massimo Giordani, Andrea Albanese, Francesco Morace ) who presented updated data and scenarios to 2015, opening an important discussion on the impact that social media, internet, digital transformation, content marketing and 2.0 logics are having on customers and companies , and not only in the financial and banking sector. The topics covered during this day, as anticipated, were many and some were very stimulating.
From behavioral sociology, to the analysis of changes in neurological processes, to the "natural" process of destruction of millennials; from social engagement to new paradigms of communication and social enterprise; from the in-depth analysis of Big Data for customer care and integrated relationships, to integrated communication and branded content, without neglecting the reputation factor; from social media policy and privacy to the proposal of a social media competence center for companies. There was a lot of talk about innovation and strategic approaches to web 2.0 , but there was also no lack of field experiences, testimonies and success stories of Italian and foreign companies and banks (from Telecom Italia to Eni, from UBI Banca to BPER Bank and Deutsche Bank).
